Peter has spent more than two decades working at the forefront of transformational technologies that have led to new industry models, created new market paradigms and introduced new ways of working across the globe. He has consistently identified and embraced opportunities to deliver ground-breaking shifts in performance, including CRM, cloud, robotics, AI, automation and innovations across the digital workforce.
After successful spells at ICL Fujitsu and Siebel Systems, Peter became only the ninth employee of Salesforce.com in the UK. There he spearheaded the introduction of the emerging field of utility computing, growing the UK business to become the largest revenue contributor outside the USA, representing 75% of the European total.
Following his time at Salesforce Peter took the role of CEO at CloudApps, adding 40 enterprise accounts and developing the SMB channel, whilst applying his knowledge to launch the Behavioral Analytics Engine, a pioneering innovation that transformed company insight to greatly enhance the accuracy of business forecasting.
Relocating to the USA, Peter worked with CEO Tom Siebel at C3 IOT where he oversaw a 65% growth in revenue and 600% increase in bookings during a single year. This role also gave Peter further insight into the power of PaaS and machine learning to automate core tasks and accelerate process delivery across the enterprise.